Sparklesandsports.com was founded in early 2016 by Katie Gwinn Hewitt and Olivia Coiro, two friends who met when they were just getting their careers started working in college sports. Katie came to Olivia and had an idea to create a space for females who work in the sports industry where they can share stories and lean on each other for advice. Neither Katie nor Olivia had a female mentor that worked in their field -- something that both of them felt was necessary, especially in the early stages of their careers. Since launching in June 2016, S&S has reached over 5,000 readers in 33 countries and all fifty states. Although S&S is a site focused on females that work in the sports industry, it has grown into a resource that serves both females and males of all ages, and often reaches across the boundaries of sport to provide resources for professionals in other industries.