Business, when you boil it down, is about creating relationships and extracting value from those relationships. The people who can accomplish this are usually the ones that excel in their career, and a big part of accomplishing this is learning how to garner buy-in. Even for the most dynamic communicators though, implicit biases in their audiences can make it difficult to elicit the response they’re aiming for.
This video breaks down the art of persuasion, diving into six principles that have been scientifically proven to make you more effective in getting buy-in from others. The tactics are simple and can be put to use without it seeming like you’re “doing too much.” The next time you need to convince a boss, head coach, stakeholder, or even a peer to see your point of view, try out this method.